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Asia MedMarket Access (AMMA)

specializes in providing market access services which enable medical device manufactures to more effectively launch innovative medical devices in the challenging Asian markets.

Implementation of the EU MDR has increased the barriers to entry in the European Union and more medical device companies are looking to Asia to initiate their clinical and commercial activities. AMMA provides clients with the benefits of a direct presence to support their local partners without the costs of a dedicated office and full time employees.

AMMA leverages the team's experience launching medical devices in international markets to provide tailored services throughout the market entry and commercialization process.

The Asia-Pacific market for medical devices continues to grow as many of the countries' economies expand and the region's population grows. The aging population in countries such as Japan also drives demand. AMMA can help plan and execute your company's expansion into Japan and the Asia-Pacific region.

AMMA's bases in both Japan and the United States bring us access to the technologies as well as numerous potential partners for them.  

Meet the Team:

David Smith

Co-Founder & Board Member

David has been based in Japan for 25 years and brings over two decades of distinguished experienced in the medical device business. He has held management positions in entities ranging from global Fortune 500 companies to Japanese distributors/importers providing him with intimate market and cultural knowledge.

During the course of his career, David has overseen multiple new product launches covering a variety of specialties and in multiple Asian markets. His background is rich in the areas of business development, marketing, sales, regulatory, quality as well as in regional distributor management.

David completed his undergraduate degree at Illinois State University and Nanzan University (Nagoya, Japan) in Asian studies and International Business.

David and Kirk both started their medical device careers working for a Japanese medical devices manufacturer and distributor.  David and Kirk met when they were both students at Nanzan University in Nagoya, Japan.

Kirk Zeller

Co-Founder & Board Member

Kirk has 25 years of medical device industry experience in sales and marketing, market development, and business development. Kirk has led and executed the launch of medical devices for neuro, cardiac, vascular, spine, and pulmonary. Kirk built the Micrus business in Asia and successfully launched many medical devices in Asia.  Kirk has spent much of his career launching devices developed by Silicon Valley start-ups. He has studied business in seven countries including Japan, China, and India and spent 10 years of his life working/studying in Japan.

Kirk has a Doctorate of Business Administration from the International School of Management (Paris) and an MBA from Imperial College London (London) focused on Health Technology Entrepreneurship.  His doctoral dissertation and masters thesis were focused on the medical device industry and the topics were respectively, “European Market Entry Strategies for Venture Capital Financed Medical Device Companies” and “Financing and Beyond: The Role of Venture Capital in Silicon Valley Based Medical Device Companies.” Kirk completed his undergraduate studies at Nanzan University (Nagoya), Senshu University (Tokyo), and University of Nebraska-Lincoln (Lincoln, Nebraska - US).


Michael Schilling

Director of Market Development

Michael spent nearly 20 years of his life working, studying, and living in Asia. Michael's career in healthcare and high tech businesses has covered multiple functional areas including sales and marketing, market development, business development, strategic planning, and finance.  He has extensive experience building businesses in Asia and working for Asian companies including local start-ups.  Michael started his career working for a Japanese company after having studied in Japan.

After working in Japan for several years Michael completed a Masters in International Management and then returned to Asia this time with a focus on ASEAN. Michael was involved in launching medical devices in the region and providing advisory services to local hospitals. Prior to joining AMMA Michael was managing international marketing at Zimmer BIOMET.

Michael has a Masters of International Management from Thunderbird School of Global Management and B.S.B.A. in Finance from John Carroll University. Michael completed a Certificate of Japanese Studies at Nanzan University in Nagoya, Japan. 

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